Baron Samedi AR
For Campari’s Baron Samedi spiced rum, Imprint Projects created a multi-platform experience that brought the brand’s namesake spirit to life through AR and VR. A consumer app on iOS and Android let users summon the animated Baron Samedi character into their real environment through their phone camera. A companion VR experience on Samsung Gear VR immersed viewers in a Caribbean-inspired world and was deployed at bar and nightlife activations.
Todd produced and tech directed the motion capture shoot using an OptiTrack Prime 13 system. Performance data was rendered in Unity and deployed across all three platforms — mobile AR, Gear VR, and live event installations. Produced with Imprint Projects and See Through Lab.
Press: Where Y’at Magazine