AGCO Tractor Projection
For AGCO’s product reveal, Light Harvest Studio projection mapped a 14-foot tractor — a surface far more geometrically complex than a typical automotive body. Todd creative produced and led the animation, building scripted effects that sent the tractor driving across the country and launching into space across the machine’s body and backdrop.
The reveal culminated in a pyrotechnic explosion and a kabuki drop that unveiled AGCO’s entire commercial tractor lineup staged behind the mapped vehicle. Produced by ADM Productions with technical direction by Ryan Uzilevsky.